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How did the celebration of Valentine’s Day begin in Japan? Valentine’s Day was first celebrated in Japan in the late 1950s after a confectionery company began promoting heart-shaped chocolates as a Western tradition. Since then, the celebration has evolved, incorporating unique twists that make it distinctively Japanese. The Evolution of Valentine’s Day in Japan. The earliest instance of Valentine’s Day in Japan came in 1935, when chocolate brand Morozoff, run by a Russian national out of Kobe, consciously decided to introduce the custom to the country. Morozoff began selling chocolate packaged in heart-shaped boxes, marketing them as sweethearts, “to The holiday gained popularity in Japan around 1958, but it was in the late 1970s that Valentine’s Day became a part of Japanese society. The “Japanese-style Valentine’s Day” also emerged, where women express affection by giving chocolates to men. As a matter of fact, Valentine's Day in Japan takes place in two steps: Valentine's Day (on February 14, initiated around 1958, by the confectionary brand Morinaga 森永); White Day (on March 14, a month later, initiated during the 1970's). Valentine's Day : gifts from women to men History of Valentine's Day in Japan. It isn't clear how Valentine's started in Japan. Different companies argue they were the first to bring the holiday to the country. Most Japanese sources believe Valentine's Day was first introduced to Japan in the 1930s by Morozoff Ltd, a Kobe-based confectionery. Valentine’s Day is celebrated on February 14th, while White Day in Japan is celebrated a month later, on March 14th. White Day was not actually established until the 1980s , when the Japanese National Confectionery Industry Association successfully campaigned to implement a ‘reply day’ for men to reciprocate the presents they received This tradition is slowly changing, but it is still different from how other countries celebrate. Valentine’s Day in Japan has a unique history and customs that many foreigners find interesting. According to the Japan Chocolate & Cocoa Association, this custom started in the 1950s. History of Valentine’s Day in Japan. The history of Valentine’s Day in Japan dates back to the 1950s, much later than the West. This is because many confectioners and department stores started campaigns around that time! Their main demographic was women who wanted to buy chocolate for husbands and boyfriends. Valentine’s Day was not really celebrated in Japan until the 1950s when it became a trend for high school girls to take February 14th as an opportunity to confess their feelings to their crush. An offering of chocolate treats, either store bought or homemade, would have been the most cost effective option for a student. Despite the result, this is the very first Valentine’s Day event in Japan. 1960s. After the first event, Mary’s Chocolate researched the celebration of Valentine’s Day. Later, they succeeded in gradually spreading Valentine’s Day in the nation after started selling heart-shaped chocolate on that customers can ask to write their names. Every year on Feb. 14, Americans celebrate Valentine's Day. The February holiday is set aside to let that special someone know how much they're cared about through gifts, flowers, greeting cards Love is in the air, and so is the challenge of hosting an unforgettable celebration! Welcome to our 75+ Best Valentine’s Day Trivia Questions and Answers [2025] – your go-to resource for trivia for valentines and trivia for valentines day that spark lively conversations. 3K. Valentine’s Day celebrates the many loves you have in your life, and this sentiment is celebrated around the world. If you’re more the kind of person who wants to avoid the day entirely though, we support your celebration of the day after—a 24-hour marathon of discount chocolate. Valentine’s Day got popular in Japan because it established a day when it was acceptable for women to take a risk and confess their feelings. Women started expressing their feelings openly without getting judged. This day was a welcome change in the way men and women interacted in Japan. How Valentine's Day is Celebrated in Japan Valentine's Day has quite the history. Learn about why we celebrate Valentine's Day, the meaning of the holiday, when Valentine's Day is this year, why Valentine's Day is on February 14, and more. Valentine’s Day did not come to be celebrated as a day of romance until about the 14th century. ( Read Britannica’s essay “Why Do We Give Valentine Cards?” Why the history of Valentine's Day is so complicated Learn how St. Valentine, an ancient Roman festival, and the poet Geoffrey Chaucer all contribute to the history of Valentine's Day. The holiday gained popularity in Japan around 1958, but it was in the late 1970s that Valentine’s Day became a part of Japanese society. The “Japanese-style Valentine’s Day” also emerged, where women express affection by giving chocolates to men. When is Valentine’s Day? Valentine’s Day is celebrated on February 14 in most places, but some countries have multiple days to celebrate love throughout the year. For instance, Valentine’s Day, or Dia dos Namorados, is celebrated in Brazil on June 12 every year. On February 14th we celebrate Valentine’s Day – also here in Japan! However, Valentine’s Day in Japan might be different from what you are used to. First of all, it’s a Western “holiday” that Japan adopted and modified – similar to Christmas. I’m mainly going to tell you from my own experience. With regards to how the day is celebrated by the clergy or religious organizations, the Anglican Church lets married people renew their vows on St. Valentine’s Day. This tradition of reciting vows is similar to what some married people did in the 18th century on Valentine’s Day.
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