Premium Statistic U.S. Valentine's Day planned per person spending on gift cards 2010-2022 Spending intentions Premium Statistic Planned spend among Americans on Valentine's Day 2009-2025 While Valentine's Day is all about love, we can't deny the emphasis on spending (on the perfect gift, of course). Whether it's a trip, candy, or a romantic dinner at a nice restaurant, there are endless options to create a memorable day. Let these Valentine’s Day statistics below speak for themselves! Last year, Valentine’s Day spending hit This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023. Online was the most popular Valentine’s Day shopping destination in 2023, with 35% of shoppers planning to buy The average man celebrating Valentine’s Day spent $235 in 2022, while the average woman spent $119 or 50.6% as much. Valentine’s Day Shopping Statistics. Valentine’s Day is celebrated among 53% of U.S. adults, a 15.9% decline since 2009. 40% of consumers shop for Valentine’s greeting cards. 39% shop for flowers. 22% shop for jewelry. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. U.S. consumers alone are expected to spend $25.8 billion on Valentine’s Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics. Overall Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). Love is in the air and spending is in the universe. According to a National Retail Federation (NRF) 2025 survey, 56% of consumers plan to celebrate Valentine's Day. And they plan to spend $189, on 2019: Fewer consumers celebrating Valentine’s Day but those who do are spending more. 2018: Consumers will spend near-record $19.6 billion on Valentine’s Day. 2017: Consumers plan to spend $18.2 billion on Valentine’s Day. 2016: Dinner and a movie, flowers and jewelry bring Valentine's Day spending to record high. 2015: Cupid to shower Here’s a look at the overall annual Valentine’s Day spending over the past decade. How much is spent on Valentine’s Day in the US? According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than Valentine’s Day statistics: Highlights. 3 in 5 Brits (61%) will celebrate Valentine’s Day in 2025, around 32.7 million people. The average spend on Valentine’s Day is predicted to be £52 per person in 2025. The UK is predicted to spend a total of almost £1.5 billion on Valentine’s Day in 2025. All you need is love and probably a bit of cash to spend if we’re to believe these UK Valentine’s Day spending statistics. Are Brits ready to spend a fortune on their loved ones, or would they rather splurge on themselves? UK Valentine’s Day Spending Statistics. Brits spent approximately £1.37 billion in 2022. (WunderKind) We based our average spending calculations on only the participants who said they planned on spending in that particular category — for example, to calculate mean spending on Valentine’s gifts for girlfriends, we did not include the 28.59% of participants who selected “Not purchasing gifts for Valentines Day” and the 62.91% who With Valentine’s Day approaching, it's intriguing to explore the economics of love—how much we spend, why we do it, and whether it’s worth the investment. Romance, like any market, operates on supply, demand and consumer behaviour with prices fluctuating based on cultural expectations and economic conditions. Valentine’s Day traces its origins to ancient Rome, where the festival Roughly 59% of consumers celebrate Valentine’s Day globally. In 2025, US consumers are expected to spend $27.5 billion on Valentine’s Day. Over $6.4 billion was spent on jewelry for February 14th, 2024. Americans between the ages of 35-44 spend the most on their romantic partners. 55% of men in the US will participate in Valentine’s Day Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics. Most people surveyed by the National Retail Federation in 2024 said they planned to spend money on candy. 40% said they would spend money on Valentine’s Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. Not only that Graph 20: Valentine’s Day gift buying, by age, 2024; Graph 21: Valentine’s Day gift buying, by resident parent of children under 16, 2024; Valentine’s Day spending in 2023; Graph 22: average spent on Valentine’s Day gifts, 2020-24; Graph 23: Valentine’s Day gift spending, by household income, 2023-24; Savvy Valentine’s Day shopping Valentine’s Day Spending Trends: What the Numbers Mean for Your Floral Business. January 22, 2025 Rio Roses Floral Industry Trends & News. Love is in the air, and so is a new wave of Valentine’s Day spending! As we prepare for this year’s holiday, last year’s spending trends give us key insights into what we can expect for 2025. Valentine's Day total planned spending on gifts in the U.S. by recipient 2025 Valentine's Day e-commerce spending change in the U.S. 2023, by segment Other statistics that may interest you Love in Valentine’s Day spending trends online sellers must know. The expenditure in the US is expected to continue increasing on Valentine’s Day in 2025 after reaching a record $25.8 billion in 2024. A recent report revealed that Valentine’s Day spending in the UK exceeded £2 billion in 2024. Furthermore, the stats show that only 36% of Britons
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