The logistics of Valentine’s Day is dominated by the expertise of suppliers and shipping companies to deliver orders on time. Valentine’s Day Plans for 2021 Source: NRF’s Annual 2021 Valentine’s Day Spending Survey Opens a new window . The Cold Chain of Flowers. Valentine’s Day gifts start with the mandatory yet evergreen freshly-cut Figure 2: Total Valentine’s Day Shopping Revenue in billions (source: Capital) Biggest Challenges in Valentine’s Day Logistics. Perishability of Goods; The short shelf life of Valentine’s staples, such as flowers and fresh strawberries, makes precision in logistics critical. Breakdown of contributions for Valentine’s day: According to UPS, $100 million: That’s the number of flowers logistics provider UPS expected to deliver throughout the U.S. as Valentine’s Day gifts. This would fill 70 Boeing 767 airplanes. Logistics companies also play a vital piece in the planning and operational execution of transit, keeping the process together. This blog post examines the supply chain workings behind the most popularly gifted Valentine's Day products: flowers, chocolates, and greeting cards. Flowers. Flowers are frequently exchanged on Valentine's Day. Streamlining Valentine’s Day Logistics: Expert Tips and Best Practices . Valentine’s Day marks a significant occasion for retailers, given the surge in demand for goods and services. Implementing efficient logistics practices is essential to guarantee timely and top-quality deliveries for every order. Valentine's Day is a special challenge for flower logistics. Meeting such a high but short-term demand requires extensive coordination of all parties involved in the supply chain. Joint planning is carried out for these dates to ensure that the required quantities of cut flowers are available in the stores and that no hopeful Romeo or Juliet in Cupid gets the credit for the holiday, but really Valentine’s Day is the work of logistics and supply chain. UPS alone transports more than 3,000 tons of flowers for Valentine’s Day – requiring the company to add an additional 130 flight segments. Check out our infographic. Valentine’s Day is one of the most significant occasions for expressing love and affection, and flowers are a timeless symbol of romance. Based on an annual survey of the National Retail Federation released in January 2025, American consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, with $2.9 billion on flowers alone. The floral industry encounters one of Next week sweethearts of all ages will exchange cards, flowers, candy, and gifts in the name of St. Valentine. According to the latest National Retail Federation (NRF) survey, consumers are expected to spend $25.9 billion on Valentine’s Day this year, up from $23.9 billion in 2022 and one of the highest spending years on record. More than US imports of products for Valentine’s Day have avoided import tariffs in 2025, according to S&P Global Market Intelligence. The story for 2026, however, could be significantly different. The average price of a dozen roses for Valentine's Day 2025 vary by state due to factors like supply chain logistics, weather and inflation. What to expect roses to cost for Valentine's Day. Valentine’s Day Logistics With Valentine’s Day just around the corner, you must already be making arrangements to show your significant other just how much he/she means to you. While some may think of it as a Hallmark holiday, others bask in the spirit of gift-giving and love. Valentine’s Day is one of the biggest holidays in the logistics industry. Just in the U.S. alone, nearly 60% of the population celebrates it. Moreover, considering the emotional meaning of the holiday, failing to deliver gifts on-time is unacceptable. And that’s why logistics makes the show go on by supplying retailers and flower shops. The difference between having flowers available for Valentine's Day or resorting to post-holiday sales often hinges on the expertise and commitment of logistics and trucking partners. A popular topical analgesic oil is holding a giveaway of a special bouquet of its beloved products as part of its Valentine’s Day promo.. White Flower Philippines announced that it will be giving away a White Flower bouquet to the lucky individual who receives the most ‘heart’ reactions on a Facebook comment. A holiday like Valentine's Day is filled with gifts like flowers and chocolates, so we take note of how Valentine's Day shipping & logistics play a role. Why Supply Chain Logistics Matter for Valentine’s Day. Before we get into solutions, let’s break down why supply chain logistics are essential for Valentine’s Day success: 1. The Tightest of Deadlines. Christmas shopping often starts in November, but Valentine’s Day? Many customers wait until the last minute to place their orders. In this post, we'll explore how businesses can craft irresistible Valentine's Day campaigns that capture hearts and wallets alike. The Valentine's Day Gold Rush. Valentine's Day spending hit record numbers in 2023, with consumers spending $25.9 billion on their loved ones. With almost 2 billion people in the United States celebrating this year, logistics is playing an extremely large role in warming the hearts of many during Valentine’s Day. Between fancy dinners, exotic flowers, candy, and gifts, Americans demand and rely on the successful supply chain of global manufacturers. Whether you’re side by side, or miles apart, February 14th is a day dedicated to celebrating love on a global scale. As the date draws nearer, everyone from florists to chocolatiers are dedicated to ensuring that all products are available when consumers need them. As some of the most associated gifts given on Valentine’s Day, such as chocolate and flowers often have specific shipping
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |