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The graph reveals generational preferences for timing a breakup around Valentine’s Day. Gen X (81.54%) and Boomers (76.19%) strongly prefer breaking up before Valentine’s Day, reflecting a desire to avoid the holiday altogether. Gen Z shows a more balanced approach, with 46.15% opting for before Valentine’s Day and 40.38% for after. Valentine’s Day Spending Trends. As consumer spending patterns evolve in 2024, the data reveals intriguing shifts in how people choose to celebrate and spend during Valentine's season. From traditional gifts to last-minute purchases, here's what the numbers tell us about love's impact on retail. UK Valentine's Market Hits £2.1 Billion in 2024 The survey finds that food forms a key part of Valentine’s celebrations, with 17% of married people in the UK planning to gift food to loved ones. What’s more, 40% of people in the UK plan to cook a special meal at home on Valentine’s Day in 2025. However, people over 55s more inclined to do so than younger generations. Valentine’s Day gifting trends 2025: Consumer spending is shifting towards personalised, experience-driven, and sustainable gifts. Discover key trends and how brands are adapting. In 2025, US consumers are expected to spend $27.5 billion on Valentine’s Day. Over $6.4 billion was spent on jewelry for February 14th, 2024. Americans between the ages of 35-44 spend the most on their romantic partners. Here are some fun Valentine’s Day facts and statistics you might find useful for your Valentine’s social media campaigns: Analysis of social media data using “Valentine’s Day” as a keyword shows the most associated term was “shop,” with “shop” and “gift” identified 131.17% more frequently than the term “love.” 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! The overall Valentines Day theme in 2025 seems to be transitioning from 2024’s focus on emotional well-being, to a thriftier approach to the holiday, with “creative gift ideas” as an emerging topic, driven by consumers adjusting to economic changes and financial challenges. Recent Valentine’s Day History. Overall, the anticipated rate of celebrating Valentine’s Day has decreased by .37 percentage points per year over the last 13 years, as shown in Figure 1, with an overall average of 54.5%. The current year, 2025, has a slight increase from 2024. Figure 1: Celebrating Valentine’s Day. Valentine’s Day Planning There's some notable differences in the number of 13-39-year-olds in Europe who are celebrating Valentine’s Day and other relationship-focused days. Purchased Regions ( 0 /2) All The overall goal is to make Valentine’s Day shopping a memorable and enjoyable experience, while subtly encouraging increased spending. Think of those charmingly packaged chocolates or the romantic dinner offers – clever marketing at its finest. Valentine’s Day 2025 falls on a Friday, February 14th – perfect for a romantic movie night! 1. Dubrovnik, Croatia. What makes this city perfect for Valentine’s Day: medieval architecture, charming Old Town, and breathtaking sea views.. Dubrovnik’s Old Town is one of Europe’s most romantic cities, with its maze of alleys and sunlit squares. No matter where you are, the most important part of Valentine’s Day 2025 is celebrating the people who matter most to you meaningfully. While the core sentiment of Valentine’s Day—expressing love and appreciation—remains universal, these unique traditions show how different cultures celebrate in their special ways Graph 18: Valentine’s Day purchasing levels by channel, 2023-24; Graph 19: Valentine’s Day gift buying online, 2023-24; Graph 20: Valentine’s Day gift buying, by age, 2024; Graph 21: Valentine’s Day gift buying, by resident parent of children under 16, 2024; Valentine’s Day spending in 2023 Although expenditures for significant others generated the most revenue in 2024, at USD 14.2 billion), other sectors, like spending on family (USD 4 billion) and friends (USD 2.1 billion), are also set to increase in 2025. Valentine’s Day 2025: 6 trends businesses should take advantage of 1. Intimate fragrances Kiruna, Sweden Traveler recommendation: “Kiruna to have a kiss under the aurora borealis” From early September to late March, people travel from far and wide in the hopes of witnessing the aurora borealis in northern Sweden. Kiruna, a small city 200 kilometers north of the Arctic Circle, is a good home Live countdown to 2025 Valentine's Day. Explore Valentine's Day 2025 - Save the Date: 2025-02-14 00:00:00 📅 | Countdown: Only 5 days, 0 hours As Valentine's Day grows closer, it's the perfect time to spend meaningful moments with that special person in your life and do all the holiday essentials: having a candle-lit dinner, buying them that special gift you've had mentally bookmarked for months, and of course, watching a romantic movie or two next to a fireplace (or Valentine's Week calendar 2025: Valentine's Week begins on February 7 and concludes on February 14. Each day during the week of love is dedicated to a different aspect of relationships and romance. Explore the latest fashion trends and runway inspirations for Valentine’s Day 2025; Color psychology in Valentine’s Day attire- are there rules? Find out the appropriate dress code for different Valentine’s Day festivities; Learn how to accessorize your Valentine’s Day outfit for a polished look; Embrace sustainable and eco-friendly
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