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It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it right with customers and learn from its mistakes? A discussion with Harvard Business School professor Robert S JetBlue made headlines in 2007 when passengers were stranded for hours on the tarmac at JFK during an ice storm. Former Chairman Joel Peterson explains how the company rebuilt from the Valentine GourmetGiftBaskets.com 5 Points / $1 The 2025 Valentine’s Day Collection has been thoughtfully curated so you can find the perfect gift for all of the people you love! Macy's 1.5 Points / $1 From wrapped & ready to gift, to a "treat yourself" moment, Macy's has so many options. One week after the start of JetBlue’s Valentines Day operational fiasco and they’ve come back with an official response to this crisis. The response includes a Customer Bill of Rights which defines a series of retributions if your flight is delayed, a full page apology in the NY Times, and an email letter to customers. Allen Adamson, managing director of brand communications agency Landor Associates New York, says it was JetBlue’s success that, ironically, contributed to its Valentine’s Day debacle. He believes the airline had focused more on building a great brand than focusing on its operations; something he says worked when it was a small airline but Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over JetBlue made headlines in 2007 when passengers were stranded for hours on the tarmac at JFK during an ice storm. Former Chairman Joel Peterson explains how the company rebuilt from the Valentine 1. Valentine's Day 2007 caused a major operational crisis for JetBlue Airways when a winter storm hit the New York area and JetBlue's hub airport. Hundreds of passengers were stranded on planes on the tarmac for up to 10 hours, and hundreds more waited in vain at the terminal as over 1,000 flights were cancelled in the following six days. 2. My Name is Genevieve McCaw and I was a passenger on JetBlue #351 on Valentines day along with my boyfriend Charlie. We were en route to LA for Valentine's day before we ended being held hostage for 11 hours on the frozen tarmac at JFK. JETBLUEHOSTAGE.com is an archival site and online community. We post news articles, published blogs and JetBlue is feeling the love for Valentine’s Day. News. Today's news; US; Politics; World; Tech. Reviews and deals Over the Valentine’s Day weekend, JetBlue station managers spent tens of thousands of dollars on pizza. And while this didn’t completely resolve the current crisis, it gave customer service crew members at JetBlue a mechanism to say “we are truly sorry” – which they had to do for three days while the airline tried to get its operation So on Valentine's Day 2007, JetBlue had an event that marks our history, and we hate to have to keep revisiting. But we stranded a bunch of passengers on the tarmac at JFK. A storm came in that was freezing rain. Romance in the Air: PLAY Airlines Offers 30% Off Flights to Europe for Valentine’s Day. This Valentine’s Day, ignite the flames of romance with a European getaway. Iceland-based budget airline, PLAY Airlines, is making this dream a reality by offering a special treat: a 30% discount on flights from the US to various European destinations. An in-depth description of JetBlue’s Valentine’s Day 2007 crisis and subsequent communication measures employed by the airline; Discussion of JetBlue’s crisis communication response and image restoration strategies; and Recommendations for improving JetBlue’s crisis communication capabilities based on lessons learned from February 2007. JetBlue made headlines in 2007 when passengers were stranded for hours on the tarmac at JFK during an ice storm. Former Chairman Joel Peterson explains how the company rebuilt from the Valentine On Valentine’s Day 2007, thousands of planes were canceled due to bad weather on the East coast. The so-called “JetBlue’s “Valentine’s Day Crisis” made national headlines, and the The resulting public relations nightmare dealt JetBlue a tough lesson in what can happen when you don’t plan for disaster. Prior to the event, JetBlue was a much admired success story, having grown since its first flights in 2000 into an airline with $2.4 billion in revenue by the end of 2006, operating 500 daily flights to 50 cities. An in-depth description of JetBlue’s Valentine’s Day 2007 crisis and subsequent communication measures employed by the airline; Discussion of JetBlue’s crisis communication response and image restoration strategies; and Recommendations for improving JetBlue’s crisis communication capabilities based on lessons learned from February 2007. Allen Adamson, managing director of brand communications agency Landor Associates New York, says it was JetBlue’s success that, ironically, contributed to its Valentine’s Day debacle. He believes the airline had focused more on building a great brand than focusing on its operations; something he says worked when it was a small airline but Harvard Case - JetBlue Airways: Valentine's Day 2007 "JetBlue Airways: Valentine's Day 2007" Harvard business case study is written by Robert S. Huckman, Gary P. Pisano, Virginia A. Fuller. It deals with the challenges in the field of Operations Management.
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Photos from events, contest for the best costume, videos from master classes.
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