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Japan also observes a unique reciprocal holiday on March 14th, known as White Day, where men return the favour to those who gifted them chocolates on Valentine’s Day. This was created by the confectionery industry in the late 1970s and has since become a firmly established part of our Valentine’s Day cycle. Valentine’s Day in Japan has a unique history and customs that many foreigners find interesting. According to the Japan Chocolate & Cocoa Association, this custom started in the 1950s. A chocolate company put up a handwritten “Valentine’s Sale” sign at Isetan department store in Shinjuku. Valentine’s Day in Japan (February 14th) Valentine’s Day in Japan (バレンタインデー / barentain dee), like the rest of the world, is all about expressing your love to your nearest and dearest! Though, there are slight differences to the Valentine’s customs in the West: White Day began in 1978 when a Japanese company introduced “Marshmallow Day” in an effort to promote their marshmallows. They encouraged men to buy marshmallows for women who gave them gifts on Valentine’s Day. Now, on March 14th, men buy gifts for the women who gifted them chocolate on Valentine’s Day. Valentine’s Day in Japan is a day when romance, tradition, and sweet gestures come together. On this special day, you can find signs of love and warm affection everywhere, from mythology and natural symbols to unique gifts embodying Japanese culture's essence. These practices make Valentine's Day a fantastic celebration of love in all its forms! Men/people who received chocolate on Valentine’s Day are expected to return the favor by gifting chocolate to women/Valentine’s Day chocolate givers. White Day was not really a thing in Japan until the 1980s, and the color white is thought to be associated with purity, especially when it comes to innocent teenage love in Japanese culture. As a matter of fact, Valentine's Day in Japan takes place in two steps: Valentine's Day (on February 14, initiated around 1958, by the confectionary brand Morinaga 森永); White Day (on March 14, a month later, initiated during the 1970's). Valentine's Day : gifts from women to men February 14 is a romantic day for people in many countries. This day is known as a lover's day. Most couples date on this day or go for a sumptuous meal. Men tend to give gifts to men from Valentine's Day, and popular gifts often include chocolate and red roses. Some people confess their feelings to the people they like on this day. But in Japan, this day is not just a special day for couples Valentine’s Day is celebrated on February 14th, while White Day in Japan is celebrated a month later, on March 14th. White Day was not actually established until the 1980s , when the Japanese National Confectionery Industry Association successfully campaigned to implement a ‘reply day’ for men to reciprocate the presents they received For the Japanese, Valentine's Day initially began as a day on which people would confess their love for each other. It became customary for a single woman to give expensive chocolates to the man that she had a crush on. This practice began in the 1930’s, by a Japanese confectionery company that started selling Valentine’s chocolates. Japanese traditions surrounding Valentine's Day A unique cultural approach to love. In Japan, Valentine's Day has a cultural peculiarity that distinguishes it from other countries. Unlike Western traditions, it is the women who give gifts, primarily chocolates, to men. These chocolates are not limited to the loved one: In Japan, it is only the women who give presents (mainly chocolates) to men on Valentine's Day. Learn more about how the Japanese celebrate the day of love. Department stores and supermarkets dedicate entire sections to Valentine’s Day gifts in the weeks leading up to February 14th. White Day. In response to Valentine’s Day, Japan has also established “White Day” on March 14th. On this day, men who received chocolates are expected to return the favor by giving gifts to the women who gave While Japan’s Valentine’s Day is still largely characterized by gender-specific roles, with women giving chocolates to men and the subsequent reciprocation on White Day, the way Japanese couples practice both holidays is changing. These changes indicate a move towards a more inclusive and less rigid celebration of Valentine’s Day in Japan. Valentine’s Day Japanese Strawberry Shortcake. A beloved dessert in Japan, strawberry shortcake is a light, fluffy cake filled with whipped cream and fresh strawberries. For Valentine’s Day, this dessert is perfect to share, and it’s easy to customize by decorating with extra berries, mint leaves, or a dusting of powdered sugar. Ingredients: Valentine's day in Japanese is バレンタインデー (barentain dē)♥ In Japan, Valentine's day is the day for girls to give chocolates to the guy they like. It is common for girls to confess their love (告白-kokuhaku) on Valentine's day by giving that special someone バレンタインチョコ (barentain choko-Valentine chocolate) Related Articles. Idol-supporting Valentine's Day chocolates melt hearts in new Japan trend; 83% of women in Japan don't want to give 'obligatory' chocolates on Valentine's Day: poll On February 14th we celebrate Valentine’s Day – also here in Japan! However, Valentine’s Day in Japan might be different from what you are used to. First of all, it’s a Western “holiday” that Japan adopted and modified – similar to Christmas. I’m mainly going to tell you from my own experience. 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