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Email campaigns play a pivotal role in promoting Valentine’s Day shopping, with the floral industry leading the way in email marketing efforts. The average number of Valentine’s Day email campaigns sent between Jan. 15 and Feb. 14 for different categories paints a clear picture: 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! Dining out on Valentine’s Day represents a large portion of consumer spending, positively impacting workers and businesses through more tips and bigger overall dining checks. According to survey data from Toast, Valentine’s Day 2024 was big business for restaurants, even though the holiday fell in the middle of the week. Compared to a Valentine’s Day gifting trends 2025: Consumer spending is shifting towards personalised, experience-driven, and sustainable gifts. Discover key trends and how brands are adapting. For Valentine's Day, Americans go big — and in 2024, they're expected to spend $2.6 billion on flowers and floral arrangements. In 2019, A 360-Degree Overview Of Valentine's Day 360 Degree overview of Valentine's day. As of now, in the US - Valentine's Day is a $27.4 billion industry, that is promising enough to grow YoY until the COVID-19 pandemic led to the global slowdown that will be reflected this year. In 2018 and 2017, the holiday’s respective spending was $19.6 billion and $18.2 billion. The Valentine’s Day industry in America surpassed $27 billion in 2020 and is expected to keep growing in the upcoming years. (NRF) 2. In 2021, Valentine’s Day average spending per person dropped by 16.07% YoY. WASHINGTON – Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion set in 2020. The hospitality industry also sees a significant uptick around Valentine’s Day, with many restaurants and hotels offering special packages and experiences to attract couples looking to celebrate. According to OpenTable, the number of reservations made for Valentine’s Day dinner increases by approximately 20% compared to an average day Consumers will spend a record $27.5 billion on Valentine's Day this year, up from $25.8 billion in 2024 and over the previous record of $27.4 billion set in 2020, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics. "In that way, Valentine's Day is important because it gives you the opportunity to show people you care about them." Sophia Kemling, a sophomore studying nursing, is doing the same thing on the Downtown campus. She is part of the Resident Hall Association and Changemaker Central, both organizations that are hosting Valentine's Day events this week. The most popular gift categories this year are candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%). Across these categories, Americans plan to spend a total of Plano Valentine's Day 2025 Guide to Dining, Events, and Hotel Packages - Visit Plano is the official destination marketing organization for the City of Plano, Texas. Visit Plano represents tourism-related entities in such categories as lodging, dining, restaurants, arts & attractions, shopping, and transportation, as well as other companies indirectly involved in the visitor industry. Approximately 145 million Valentine’s Day cards are exchanged industry-wide (not including packaged kid's valentine's for classroom exchanges), making Valentine’s Day the second-largest holiday for giving greeting cards. Valentine’s Day 2025. Valentine’s Day 2025 is just around the corner, creating exciting opportunities for retailers to engage with this beloved holiday. This guide explores the latest Valentine-themed gift trends to maximize the potential of this peak shopping season and offers essential strategies to ensure stores are well-prepared. Media Contact: Georgia Seltzer, (202) 822-8200 x104, gseltzer@vpc.org. Campaign Research Notes – February 11, 2024. While most of America sees Valentine’s Day as a time of love and closeness, to the firearms industry it’s just another opportunity to market its increasingly lethal products. 9 Companies That Turned Valentine's Day Into A $17 Billion Industry. Judith Aquino and Richard Feloni. 2014-02-14T15:30:00Z An curved arrow pointing right. If you’re reserving a table this Valentine’s Day, from February 10-16, Outback is turning up the romance (and the flavor) with a special four-course menu for just $30 per person. But wait, there’s more – snap a pic of your celebration and share it with Outback for a chance to shine on Outback’s socials and win a gift card! Because We start by reviewing last year's sales and checking which day of the week it's Valentine's Day", says Hukra. The day of the week and the weather conditions can both impact sales. "It's important to always keep that in mind". And, of course, the COVID-19 pandemic plays a significant role in how people will behave on Valentine's Day this year.
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Photos from events, contest for the best costume, videos from master classes.
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