The fourteenth of February, symbolized with hearts, Cupid, and sweets, is a holiday that often sparks debate. One side of the population sees the day as a way to show their love to significant others, friends, and family members. Meanwhile, others view it as a commercialized cash grab- a day where p Valentine’s Day is named after St. Valentine, the patron saint of lovers, beekeepers, and epileptics. Little is known of St. Valentine, and there’s dispute as to whether he was one person. Multiple historical figures were named Valentine or Valentinus, the two most likely candidates being martyrs beheaded on February 14 around 270 A.D. for "Valentine’s Day is returning to its romantic traditions, with total spending on significant others for the holiday expected to reach a record $14.2 billion in 2024," according to the annual Valentine’s Day has a well-deserved reputation for being excessively commercial; in 2016, the National Retail Federation estimated that people in the U.S. would spend $19.7 billion on the The History of Valentine’s Day: The TV Years and Beyond. Interestingly, the rise and popularity of TV in the 1950s through the 1970s didn’t seem to have a profound effect on Valentine’s Day Around 1599, Shakespeare also connected Saint Valentine’s Day with being someone’s valentine in his renowned play, Hamlet. This trend continued until the day finally gained mainstream popularity in the 18th century when couples began to gift each other handmade Valentine’s cards, as pre-made cards were still uncommon. Hallmark Cards (founded in 1907) sold Valentine’s Day gift cards in 1910; however, the decline in postcards’ popularity led them towards the creation of Valentine’s Day cards in 1913. Still, this day has evolved into a commercialized scheme to get people to pull out their wallets. Many Americans will spend an average of $164.76 on Valentine’s Day this year, a $60 increase from 2020. The commercialization began around the 1840s when Esther A. Howland mass-produced Valentines to sell. Valentine’s Day has certainly contributed to the way western culture celebrates and expresses love, associating it more closely with the material. U.S. consumer spending for 2018 is expected to The commercialized nature of Valentine’s Day has turned it into a multibillion-dollar industry, with retailers capitalizing on consumer emotions and social expectations. From inflated flower The origins of Valentine’s Day are pretty obscure. While scholars generally agree that the holiday was popularized in the 1840s in the U.K. and U.S., the specific historical roots of the People around the world cherish their loved ones through Valentine’s Day traditions February 14. The origins of this holiday trace back to ancient Roman and Christian customs, according to history.com. In more recent years, however, the celebration has centered around gift-giving, morphing Valentine’s Day into a commercialized holiday. The exact origin of Valentine’s Day remains unknown How did Valentine's Day become commercialized? These days, Valentine's Day – celebrated in not just the United States, but Canada, Mexico, the United Kingdom, France and Australia – is the 4. The First Valentine’s Day Cards & Commercialization. By the 1700s and 1800s, Valentine’s Day had become a widely recognized celebration of love. People exchanged handwritten love letters, poems, and small tokens of affection. However, the modern Valentine’s Day industry didn’t take off until the 19th century, thanks to two major > Some people feel Valentine's Day is too commercialized. What do you think? As mentioned above, lots of money is spent on Valentine's Day, on everything from greeting cards and flowers to trips and fancy hotels. The origins of Valentine’s Day come from the feast day of one or two martyrs named St. Valentine. While some argue the feast day was placed in the middle of February to commemorate the anniversary of the death or burial of St. Valentine, others say the Christian Church placed the feast day there to draw in pagans who observed Lupercalia, a Saint Valentine's Day or the Feast of Saint Valentine: The mid-19th century Valentine's Day trade was a harbinger of further commercialized holidays in the U.S Feb. 14 — good ol’ Valentine’s Day. The day of love and, for many, expressing that love. Shelves decked out in shades of pink and red. Heart-shaped boxes of chocolates — the de facto gift. Hallmark Cards (founded in 1907) sold Valentine’s Day gift cards in 1910; however, the decline in postcards’ popularity led them towards the creation of Valentine’s Day cards in 1913 Valentine's Day is a time to celebrate romance and love and kissy-face fealty. But the ancient Romans had bloodier, drunker and more naked notions to mark the occasion.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |