shopper insights valentines day valentines day single things to do

Here are 10 Valentine's Day ideas to spark inspiration and elevate your brand's presence: ‍ 1. Cupid's Loyalty Rewards: Implement a loyalty program that showers customers with love throughout the Valentine's season. Encourage repeat purchases by offering exclusive discounts, early access to promotions, or even limited-edition Valentine's Day From boxes of chocolate and candy hearts to floral bouquets and more, shoppers are ready to celebrate love this Valentine’s Day. The latest study from NRF and Prosper Insights & Analytics found that total spending on the holiday is expected to reach a record $27.5 billion and that more people are planning to participate in the holiday compared with last year. Valentine’s Day is a key sales driver in retail, with consumers spending billions annually on gifts, experiences, and self-care. A 360 marketing campaign is critical for optimizing sales and customer retention, ensuring seamless engagement across digital, in-store, and social channels. In 2023, U.S. consumers spent $25.9 billion on Valentine’s purchases, proving that a Valentine’s Day With Valentine's Day approaching and consumer spending for the holiday expected to reach $21.8 billion (for context, shoppers spent $9 billion online on Black Friday last year — a new record), it's important for marketers to prepare as best they can. With that in mind, here are six key insights for marketers to apply this Valentine's Day. 1. Source: 1 National Retail Federation, Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows, Jan. 29, 2024. 2 Walmart first-party data, “Walmart Valentine's Day Lookback Survey,” Walmart Customer Spark Community, provided by Walmart Luminate; April 2024. That’s why we’ve compiled a love letter of compelling Valentine’s Day data to help you understand consumer behavior during this key moment of the year. 1. Consumer spending habits. $185.81 According to the National Retail Federation, U.S. consumers will spend an average of $185.81 on Valentine’s Day gifts in 2024. This significant per Shower them with online options. Of the nearly $26 billion expected to be spent this Valentine’s Day, $10.3 billion – 40% – will be spent online, compared with 35% of purchases in 2023. InMarket’s 2025 Valentine’s Day InSights report analyzes consumer survey and purchase data to better understand how consumers celebrate the February holiday. Download to discover: What gifts are most popular amongst Valentine’s Day gift-givers; What factors are most important to Valentine’s Day shoppers when making purchase decisions Shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024. “Whether they are celebrating a significant other or someone else in their lives, Valentine’s Day is meaningful for many people,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. Valentine’s Day Spending Trends. As consumer spending patterns evolve in 2024, the data reveals intriguing shifts in how people choose to celebrate and spend during Valentine's season. From traditional gifts to last-minute purchases, here's what the numbers tell us about love's impact on retail. UK Valentine's Market Hits £2.1 Billion in 2024 InMarket’s 2025 Valentine’s Day InSights report analyzes consumer survey and purchase data to better understand how consumers celebrate the February holiday. Download to discover: What gifts are most popular amongst Valentine’s Day gift-givers; What factors are most important to Valentine’s Day shoppers when making purchase decisions A population of do-it-yourself Cupids. As an incredible source of inspiration, YouTube is showing 33% year-on-year increases in Valentine's Day related searches in the UK. . Popular, relevant content includes make-up and cooking tutorials, product unboxing videos and make-it-yourself projects such as Valentine's cards, chocolates, cakes and decorati According to the Valentine's Day 2025 Shopping in Canada survey from the Retail Council of Canada (RCC) and Caddle, 56% of shoppers will make a dedicated shopping trip for Valentine purchases, up from 51% in 2024. In the process, the vast majority (85%) will spend the same or more than last year to mark the occasion, and more than half (56% GREEN BAY (WLUK) -- With Valentine's Day just a few days away, some people may wait until the last minute to buy their loved ones a gift online. The Better Business Bureau is warning consumers to Love is in the air, but how are folks going to celebrate Valentine’s Day? We surveyed our Walmart Customer Spark Community for a sneak peek at their Cupid-fueled purchases and plans. TAGS: Article, Shopper Behavior, Walmart Customer Spark Community, Customer Perception, Channel Performance According to the National Retail Federation, over 50% of Valentine’s Day shoppers make purchases in the final days leading up to February 14th. If you haven’t finalized your Valentine’s Day marketing strategy yet, don’t worry. Numerator, which tracks purchase data and surveys buyers to understand shifts in consumer behavior, in its 2025 Holiday Insights report outlined how shoppers plan to celebrate Valentine’s Day: 64% of consumers plan to celebrate Valentine’s Day (up 4 points vs. last year), with gen Z and millennials more likely to celebrate the holiday. Graph 18: Valentine’s Day purchasing levels by channel, 2023-24; Graph 19: Valentine’s Day gift buying online, 2023-24; Graph 20: Valentine’s Day gift buying, by age, 2024; Graph 21: Valentine’s Day gift buying, by resident parent of children under 16, 2024; Valentine’s Day spending in 2023 Shoppers plan to spend $188.81 on D.C. — Consumers are leading with their hearts this Valentine's Day, Prosper Insights & Analytics is a global leader in consumer intent data serving the Buy Valentine’s Day Gifts at Shoppers Drug Mart. Free Delivery on Orders $50+ excluding Digital Gift Cards. Earn and Redeem PC Optimum Points.

shopper insights valentines day valentines day single things to do
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