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It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it right with customers and learn from its mistakes? A discussion with Harvard Business School professor Robert S Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the course of six days. In addition, discusses the The paper examines the JetBlue Valentine's Day Snowstorm Crisis of 2007. The author explores the crisis from the lens of the three significant stages of a crisis. Furthermore, the Situational Crisis Communication Theory explores the attribution and reputation consequences of the crisis while recommendations are provided for further research. Source: Harvard Business School Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to "JetBlue Airways: Valentine's Day 2007 (Abridged)." Harvard Business School Case 613-074, December 2012. Harvard Business School Soldiers Field Boston, MA 02163. 1. Valentine's Day 2007 caused a major operational crisis for JetBlue Airways when a winter storm hit the New York area and JetBlue's hub airport. Hundreds of passengers were stranded on planes on the tarmac for up to 10 hours, and hundreds more waited in vain at the terminal as over 1,000 flights were cancelled in the following six days. 2. Describes the operational crisis for JetBlue Airways during a snow storm in the eastern United States in February 2007 and chronicles the immediate response airline. Provides details about the history of airline since its founding in 1999, during the crisis of February 2007, which has forced airlines to cancel more than 1,000 flights in six days. Harvard Case - JetBlue Airways: Valentine's Day 2007 "JetBlue Airways: Valentine's Day 2007" Harvard business case study is written by Robert S. Huckman, Gary P. Pisano, Virginia A. Fuller. It deals with the challenges in the field of Operations Management. Subjects Covered Business growth Crisis management Customer relationship management Service management Strategy. by Robert S. Huckman, Gary P. Pisano, Virginia A. Fuller. Source: Harvard Business School. 21 pages. Publication Date: Aug 15, 2007. Prod. #: 608001-PDF-ENG. JetBlue Airways: Valentine’s Day 2007 Harvard Case Study Solution and HBR JetBlue Airways What was the Accusation? On Valentine's Day of 2007, an ice storm at John F. Kennedy airport in New York left 139 of JetBlue's 156 scheduled flights grounded. Because JetBlue thought the ice would eventually turn to rain (according to some forecasts), they continued to load passengers on to the scheduled flights. Some The paper examines the JetBlue Valentine's Day Snowstorm Crisis of 2007. The author explores the crisis from the lens of the three significant stages of a crisis. Furthermore, the Situational Crisis Communication Theory explores the attribution JetBlue's 2007 Valentine's Day Crisis: Lessons in Brand Recovery and Leadership. Convert Your Audio To Text. 4.9/5. 3651 customer reviews. JetBlue faced a major Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the course of six days. In addition, discusses the JetBlue made headlines in 2007 when passengers were stranded for hours on the tarmac at JFK during an ice storm. Former Chairman Joel Peterson explains how the company rebuilt from the Valentine An in-depth description of JetBlue’s Valentine’s Day 2007 crisis and subsequent communication measures employed by the airline; Discussion of JetBlue’s crisis communication response and image restoration strategies; and Recommendations for improving JetBlue’s crisis communication capabilities based on lessons learned from February 2007. Over the Valentine’s Day weekend, JetBlue station managers spent tens of thousands of dollars on pizza. And while this didn’t completely resolve the current crisis, it gave customer service crew members at JetBlue a mechanism to say “we are truly sorry” – which they had to do for three days while the airline tried to get its operation JetBlue made headlines in 2007 when passengers were stranded for hours on the tarmac at JFK during an ice storm. Former Chairman Joel Peterson explains how t As social media plays a major role in the diffusion of bad news and crisis communication, companies have started to leverage social media in responding to corporate crises, such as CEO's apologies JetBlue made headlines in 2007 when passengers were stranded for hours on the tarmac at JFK during an ice storm. Former Chairman Joel Peterson explains how the company rebuilt from the Valentine
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