Love is in the air and spending is in the universe. According to a National Retail Federation (NRF) 2025 survey, 56% of consumers plan to celebrate Valentine's Day. And they plan to spend $189, on Consumers could spend $188.81 per person on Valentine’s Day this year for a record $27.5 billion, up 6.5% from a year ago, according to the National Retail Federation (NRF). The trade group estimates that 56% of U.S. consumers plan to make a purchase, up from 53% last year. Men spend almost twice as much as women for Valentine’s Day. 35- to 44-year-olds outspend all other age groups by 8.73% for Valentine’s Day gifts for their significant others. The average 35- to 44-year-old spent $137 on Valentine’s Day gifts for their partners in 2024 , 34.5% more than the average American adult. Shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024. “Whether they are celebrating a significant other or someone else in their lives, Valentine’s Day is meaningful for many people,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. Consumers between the ages of 35 and 44 lead Valentine’s Day spending in 2023, averaging $335.71 per person. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023 In all, shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024. “Whether they are celebrating a significant other or someone else in their lives, Valentine’s Day is meaningful for many people,” said Katerine Cullen, NRF vice president of industry and consumer insights. How much is spent on Valentine’s Day in the US? According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than the $25.9 billion registered in 2023. It is also the third-highest annual expenditure Over half (56%) of consumers plan to celebrate Valentine’s Day this year, up from 53% in 2024. Men are more likely to celebrate the holiday this year with 55% saying they plan to participate in With the NRF survey estimating that the average consumer will spend $188.81 for Valentine’s Day, MPC calculates that “swipe” fees will add approximately $4.27 to each purchase. This figure is based on the standard 2.26% rate charged by major card providers such as Visa and Mastercard , roughly equivalent to the price of a greeting card. In 2024, consumers in the United States are expected to spend an estimated total of 26 billion U.S. dollars for Valentine’s Day, which would be roughly the same amount as in 2023, but a decrease Shoppers plan to spend $188.81 on average on the holiday. The most popular gift categories this year are candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22% The average man celebrating Valentine’s Day spent $235 in 2022, while the average woman spent $119 or 50.6% as much. Valentine’s Day Shopping Statistics Valentine’s Day is celebrated among 53% of U.S. adults, a 15.9% decline since 2009. Men vs Women: Who Spends More on Valentine’s Day? Men spend on average £44 for Valentine’s Day, compared to £26 for women. (Evolution Money) Research has found that, in general, men spend 57% more on their loved ones than women. (Barclays) In a survey of 3,000 people, 13.4% of men respondents said they could spend over £50 for Valentine Love is in the air and spending is in the universe. According to a National Retail Federation (NRF) 2025 survey, 56% of consumers plan to celebrate Valentine's Day. And they plan to spend $189, on Last valentine's day I spent like 80 bucks. Surprised her with flowers and tacos and a shit load of candy she was really happy. It's just about effort and knowing what someone likes 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). According to a US survey (via Reuters) by credit card company American Express, on average people will spend about $200 on Valentine’s Day, which is an eight percent increase on spending from Most expensive date may have been our Valentine’s Day date on Friday. My husband spent a little over $400 before the tip on a multi course meal at a very lovely steak house. He pays for 99% of our dates. The most I spent was probably $150 on dinner years ago- we like our steak houses! Cheapest- free! We often do walks or puzzles at home Love is in the air, but Americans’ wallets are feeling the pressure. Americans in relationships plan to spend an average of $179 on their significant others for Valentine’s Day, according to
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