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Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). 3. The average consumer spent $192.80 on Valentine’s Day shopping in 2023, but gift recipients expected less. In 2023, consumers spent an average of $192.80 on Valentine’s Day-related items, according to NRF. The average man celebrating Valentine’s Day spent $235 in 2022, while the average woman spent $119 or 50.6% as much. Valentine’s Day Shopping Statistics. Valentine’s Day is celebrated among 53% of U.S. adults, a 15.9% decline since 2009. 40% of consumers shop for Valentine’s greeting cards. 39% shop for flowers. 22% shop for jewelry. The National Retail Federation predicts Americans will spend $25.8 billion in 2024, with 14.2 billion spent on their significant others. On average customers are expected to spend $185, $8 more than the average spend over the last five years. Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics An estimated $30.3 billion will be spent this Valentine’s Day, with participants spending an average of $200.50 in total per person on anything from their cats to themselves to their children. Of the most spoiled this year, wives take the cake with an estimated $170.51 spent on each — twice the amount we’re spending on our husbands ($71.17). People plan to spend an average of $192.80 on Valentine’s Day 2023, almost 10 percent more than the $175.41 they had planned to spend in 2022, according to the NRF. Love is in the air and spending is in the universe. According to a National Retail Federation (NRF) 2025 survey, 56% of consumers plan to celebrate Valentine's Day. And they plan to spend $189, on From then on, with the exception of decreases in 2017, 2021, and 2024, overall Valentine’s Day spending grew annually, recording historic highs almost every time. The increasing amount of money spent on Valentine’s Day comes as the number of people marking the event fluctuates year after year. In 2014, 54% of consumers celebrated Valentine Premium Statistic U.S. Valentine's Day planned per person spending on an evening out 2010-2022 Valentine's Day planned average spending on gifts in the United States as of January 2025, by Valentine's Day spending peaked at $27.4 billion in 2020. How much Americans spend on Valentine's Day each year. or a record $101.84 per person. Ages 35-44 sweet spot for Valentine's spending. From flowers and jewelry to a night out on the town, the average person is expected to spend nearly $189 on Valentine’s Day this year. People plan to spend an average of $192.80 on Valentine’s Day 2023, almost 10 percent more than the $175.41 they had planned to spend in 2022, according to the NRF. Recent surveys show that North Dakota is one of the highest ranked states in the nation for spending the most amount of money on Valentine’s Day gifts, trips, and more. PROVIDENCE, R.I. (WPRI) — From flowers and jewelry to a night out on the town, the average person is expected to spend nearly $189 on Valentine’s Day this year. In total, Americans are From flowers and jewelry to a night out on the town, the average person is expected to spend nearly $189 on Valentine’s Day this year. The average spend on Valentine’s Day is predicted to be £52 per person in 2025. The UK is predicted to spend a total of almost £1.5 billion on Valentine’s Day in 2025. Generation Z (aged 18-27) are the most likely generation to celebrate Valentine’s Day this year, with 4 in 5 (79%) marking the occasion. Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). According to new research, half (49%) of people plan to celebrate on Valentine’s Day (February 14), spending £56 on their partner average. Traditional gifts such as flowers, chocolates and a bottle of fizz will be shoved into shopping trolleys as people gear up for the big day, according to the research for buy now, pay later provider Clearpay. An estimated $30.3 billion will be spent this Valentine’s Day, with participants spending an average of $200.50 in total per person on anything from their cats to themselves to their children. Of the most spoiled this year, wives take the cake with an estimated $170.51 spent on each — twice the amount we’re spending on our husbands ($71.17). The same study also found that 52% of American consumers plan to celebrate Valentine's Day and will spend an average of $192.80 in 2023. Plan a fun adventure at home with your favorite person
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