3. The average consumer spent $192.80 on Valentine’s Day shopping in 2023, but gift recipients expected less. In 2023, consumers spent an average of $192.80 on Valentine’s Day-related items, according to NRF. The average man celebrating Valentine’s Day spent $235 in 2022, while the average woman spent $119 or 50.6% as much. Valentine’s Day Shopping Statistics. Valentine’s Day is celebrated among 53% of U.S. adults, a 15.9% decline since 2009. 40% of consumers shop for Valentine’s greeting cards. 39% shop for flowers. 22% shop for jewelry. Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). How much do we spend on Valentine’s Day? An estimated $30.3 billion will be spent this Valentine’s Day, with participants spending an average of $200.50 in total per person on anything from their cats to themselves to their children. Average expected spend on Valentine's Day in the United States as of January 2022, by age group (in U.S. dollars) Basic Statistic U.S. Valentine's Day planned per person spending on flowers 2010-2022 Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). The National Retail Federation predicts Americans will spend $25.8 billion in 2024, with 14.2 billion spent on their significant others. On average customers are expected to spend $185, $8 more than the average spend over the last five years. Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics Love is in the air and spending is in the universe. According to a National Retail Federation (NRF) 2025 survey, 56% of consumers plan to celebrate Valentine's Day. And they plan to spend $189, on How much is spent on Valentine’s Day in the US? According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than the $25.9 billion registered in 2023. It is also the third-highest annual expenditure According to recent data, the average amount spent per person on Valentine's Day in 2024 was $185.81. It marked a 3.6% annual decrease and brought total Valentine’s Day spending to $25.8 billion. Of the average total spend on Valentine’s Day in 2024, $101.84 was on consumers’ partners. This equates to around 54.8% of the overall From flowers and jewelry to a night out on the town, the average person is expected to spend nearly $189 on Valentine’s Day this year. 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). 33%: Share of marriages that begin online. Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics. Most people surveyed by the National Retail Federation in 2024 said they planned to spend money on candy. 40% said they would spend money on Valentine’s Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. How much do we spend on Valentine’s Day? An estimated $30.3 billion will be spent this Valentine’s Day, with participants spending an average of $200.50 in total per person on anything from their cats to themselves to their children. Love is in the air, but Americans’ wallets are feeling the pressure. Americans in relationships plan to spend an average of $179 on their significant others for Valentine’s Day, according to The average budget for Valentine’s Day reflects different needs and situations, giving us some insight into how people like to spend their money. Creating a smart Valentine’s Day budget and sticking to it can help reduce stress about money. People plan to spend an average of $192.80 on Valentine’s Day 2023, almost 10 percent more than the $175.41 they had planned to spend in 2022, according to the NRF. Valentine’s Day statistics: Highlights. 3 in 5 Brits (61%) will celebrate Valentine’s Day in 2025, around 32.7 million people. The average spend on Valentine’s Day is predicted to be £52 per person in 2025. The UK is predicted to spend a total of almost £1.5 billion on Valentine’s Day in 2025. How much money is spent on Valentine’s Day each year? Valentine’s day is a $23.9 billion industry, making it the third most expensive holiday in the US. (It trails right behind Christmas and Halloween.) The average person spends around $175.45 each Valentine’s Day, with men spending twice as much on average than women ($235 vs. $119). I haven't given it that much thought to be honest. My birthday is the day before and we pretty much have a standing "date night" every Friday so we'd be going out even if it wasn't Valentine's Day. I'll buy her flowers, we'll go out to dinner, and I'll probably pick up jewelry or something. All in, I'll probably spend somewhere around $500.
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