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Consumers between the ages of 35 and 44 lead Valentine’s Day spending in 2023, averaging $335.71 per person. This represents approximately $142.91 more than the average consumer celebrating the holiday, making them a key contributor to Valentine’s Day spending statistics. 7. 35% of Valentine’s Day shoppers bought gifts online in 2023 Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). Men spend almost twice as much as women for Valentine’s Day. 35- to 44-year-olds outspend all other age groups by 8.73% for Valentine’s Day gifts for their significant others. The average 35- to 44-year-old spent $137 on Valentine’s Day gifts for their partners in 2024 , 34.5% more than the average American adult. Planned spend among Americans on Valentine's Day 2009-2025. Average expected spend per capita on Valentine's Day in the United States from 2009 to 2025 (in U.S. dollars) Let’s dive into some Valentine’s Day spending statistics! Valentine’s Day spending statistics. Most people surveyed by the National Retail Federation in 2024 said they planned to spend money on candy. 40% said they would spend money on Valentine’s Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. Top 6 Valentine’s Day Facts for 2025: $27.5 Billion: Total Valentine’s Day spending projected for 2025 ($188.81 per person celebrating). 2X: Men will spend almost twice as much as women, on average, for Valentine’s Day 2025. $11.9 Billion: Amount Americans will spend on jewelry ($6.5B) and a special evening out ($5.4B). Millennials are expected to spend the most among the generations on Valentine’s Day gifts, dropping some $8.4 billion in 2020, representing almost 44% of all Valentine’s spending. On a per-gift basis, Gen X is expected to spend the most on average on their wives> ($157) and girlfriends ($150), and the Silent Generation is expected to spend Despite inflation -- or perhaps because of rising prices -- Americans will be spending more this Valentine's Day than in 2022. Consumers are expected to spend $25.9 billion this year, up from $23.9 The National Retail Federation estimates Americans will spend about $25.8 billion on the holiday this year – just a tick down from $25.9 billion last year. Valentine's Day spending peaked at $27 How much is spent on Valentine’s Day in the US? According to the latest statistics on Valentine’s Day spending from the National Retail Federation, US consumers spent a total of $25.8 billion on celebrating the occasion in 2024. This was 0.4% less than the $25.9 billion registered in 2023. It is also the third-highest annual expenditure Planning ahead, looking for deals, and finding creative options can help keep spending low. This way, Valentine’s Day can be a joyful time instead of a worry about money. How economic factors influence Valentine’s Day spending. Valentine’s Day spending often reflects the economic climate. How much do we spend on Valentine’s Day? An estimated $30.3 billion will be spent this Valentine’s Day, with participants spending an average of $200.50 in total per person on anything from their cats to themselves to their children. How much money is spent on Valentine’s Day each year? Valentine’s day is a $23.9 billion industry, making it the third most expensive holiday in the US. (It trails right behind Christmas and Halloween.) The average person spends around $175.45 each Valentine’s Day, with men spending twice as much on average than women ($235 vs. $119). I haven't given it that much thought to be honest. My birthday is the day before and we pretty much have a standing "date night" every Friday so we'd be going out even if it wasn't Valentine's Day. I'll buy her flowers, we'll go out to dinner, and I'll probably pick up jewelry or something. All in, I'll probably spend somewhere around $500. Love is in the air and spending is in the universe. According to a National Retail Federation (NRF) 2025 survey, 56% of consumers plan to celebrate Valentine's Day. And they plan to spend $189, on According to the National Retail Federation, Americans are expected to spend $27.5 billion on Valentine’s Day this year, up from $25.8 billion last year an From flowers and jewelry to a night out on the town, the average person is expected to spend nearly $189 on Valentine’s Day this year. But just how much chocolate do Americans buy every year for Valentine's Day? Turns out, 58 million pounds of chocolate are purchased in the seven days leading up to Feb. 14. And if you're single and want to get in on the action, you're not alone. The Candystore.com survey revealed that 43% of Americans will buy themselves candy this Valentine's Love is in the air, but Americans’ wallets are feeling the pressure. Americans in relationships plan to spend an average of $179 on their significant others for Valentine’s Day, according to As February 14 approaches, couples plan to spend more than ever to put a dollar sign on devotion. According to the National Retail Federation, Americans will spend $27.5 billion on Valentine’s
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