In 2022 22% of Americans bought fresh flowers or plants as gifts for Valentine’s day. Subgroups most likely to buy flowers for Valentine’s Day 2022 include those who are married (26%), children in the household (38%,), males (28%), adults ages 18-34 (33%), and full-time employees (29%,). Valentine’s Day Flower Statistics. There are more transactions for flowers on Valentine’s Day than on any other holiday. 22% of American adults purchase flowers for Valentine’s Day. 28% of men and 19% of women purchase flowers for Valentine’s Day. 83% of consumers who buy Valentine’s Day flowers purchase roses. In 2022, consumers spent close to $24 billion on Valentine’s Day gifts, the second-highest amount since 2007. The most popular gifts were candy (56%), greeting cards (40%), and flowers (37%). 2. Floral Spending . Customers spent $2.3 billion on flowers for Valentine’s Day in 2022, also the highest amount since 2007 (tied with 2020). Red roses are the most popular type of flowers purchased for Valentine’s Day. Americans spent $2.3 billion on flowers and plants in 2020 for V Day. In 2020, 37% of consumers bought flowers, while in 2019, 28% went for such a gift. U.S. Valentine's Day planned per person spending on flowers 2010-2022 Average amount consumers planned to spend on flowers as a gift for Valentine's Day in the United States from 2010 to 2022 (in According to the National Retailers Federation (NRF), 53% of American adults will be buying something on Valentine’s Day in 2024, with 39% planning on buying flowers, which gives us roughly 54 million adults. According to RIO Roses, 70% of flowers bought on Valentine’s Day are roses. Forty percent of people anticipated buying flowers for Valentine's in 2025. The total spend on those flowers was expected to be $2.9 billion. Men are far more likely to buy flowers than women — 64% to 36%, respectively. Roses are the most popular Valentine's flower, with over 250 million produced Men are more likely to celebrate the holiday this year with 55% saying they plan to participate in Valentine’s Day, up from 51% in 2024. The most popular gift categories this year include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%). Agricultural specialists at Miami International Airport have processed about 940 million stems of cut flowers in the run-up to Valentine’s Day. Around 90% of the fresh cut flowers being sold for Valentine’s Day in the United States come through Miami. (AP Video/Cody Jackson) National Retail Federation, Average amount consumers planned to spend on flowers as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars) Statista, 25% of Brits buy Valentine’s Day gifts online. (MuchNeeded) Over 50% of Brits search for Valentine’s Day gift ideas in the supermarket. (Statista) The average Brit spends just 30 minutes on Valentine’s Day shopping. (eHarmony) Cards & Flowers Rule Valentine’s Day 5.6K votes, 347 comments. true. The little single-leaf heart plants are really great for people who don't want to do plant maintenance stuff, since usually those plants don't have any stem to grow more leaves, so it just stays a cute little single green heart forever! Should I give flowers on or before Valentine's Day? Although Valentine's flowers are traditionally given on the day of Valentine’s Day, giving flowers a day before can be equally thoughtful and appreciated by a lover. People also read: 10 best flowers for Valentine’s Day; Do guys like flowers on Valentine’s Day? 8 most romantic flowers to It is estimated that 250 million stems of flowers are sold at Valentines globally. One-third consists of roses, one-third of tulips and one-third for the rest of the assortment. The majority of the roses come from abroad, Kenya, Colombia and 20% of the total supply of roses for Valentines Day come from the Netherlands. 49% of consumers keep costs at the forefront when purchasing Valentine's Day gifts; Last year, Valentine’s Day spending hit a record high at $14.2 billion dollars. 29% of Valentine's Day spending in 2024 wasn't for a significant other; Valentine's Day Celebration Statistics. What a day to celebrate! 7. 35% of Valentine’s Day shoppers bought gifts online in 2023. Online was the most popular Valentine’s Day shopping destination in 2023, with 35% of shoppers planning to buy gifts via ecommerce. NRF data shows that this was closely followed by department stores at 34% and discount stores at 31%, highlighting the importance of convenience The total spending on flowers for the 2024 Valentine's Day was at $2.6 billion, up from $2.4 billion the year before. 57% of Americans celebrating Valentine's bought candy as a gift in 2024. (National Retail Federation) When properly cared for, roses can stay healthy for five to seven days after purchase. By buying your flowers a few days before Valentine's Day, you can avoid the premium pricing while ensuring Graph 18: Valentine’s Day purchasing levels by channel, 2023-24; Graph 19: Valentine’s Day gift buying online, 2023-24; Graph 20: Valentine’s Day gift buying, by age, 2024; Graph 21: Valentine’s Day gift buying, by resident parent of children under 16, 2024; Valentine’s Day spending in 2023 Red roses were the favorite flower of Venus, the Roman goddess of love, as the bud stands for strong romantic feelings, and red roses make up the vast majority of roses sold each year. 64% percent of men buy flowers, while only 36% percent of women buy flowers for Valentine's Day.
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