Cadbury 5 Star, in collaboration with the advertisement company Ogilvy, has come out with an audacious and hilarious take on Valentine’s Day. Building on its `Eat 5 Star, Do Nothing' ad theme, the brand takes its anti-Valentine’s Day stance to the next level by introducing an unexpected disruptor—uncles. Cadbury 5 Star, in collaboration with Ogilvy, has again outdone itself with an audacious and hilarious take on Valentine’s Day. Building on its “Eat 5 Star, Do Nothing” philosophy, the brand Cadbury Silk has introduced an experience to celebrate Valentine’s Day. The collaboration with Zoya Akhtar adds an extra layer of creativity.” Cadbury 5Star, in collaboration with space scientist Nambi Narayanan, is launching an innovative campaign this year aimed at disrupting Valentine's Day traditions. This initiative involves the introduction of a unique 'time travel vessel' named F.N.S. Cringe Vinash, with the mission to erase Valentine's Day. Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day This Valentine's, Cadbury Silk and Zoya Akhtar partnered to let users personalize avatars and create their own Valentine's Day movies via GenAI and QR codes, reaching 199mn users. Here's a case study on that. Combined with the power of technology, this collaboration will bring love stories to life that is bound to touch hearts." Zoya Akhtar added, “I am excited to be part of Cadbury Silk's Valentine's Day campaign. Collaborating on this campaign will allow me access to a lot of unique love stories that varied couples share. New Delhi: Continuing to play cupid, this Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with packaging that says it all and a heartwarming film that The plan: Cadbury 5 Star is spending its entire Valentine’s Week marketing budget to make uncles the face of romance. They’re paying older couples to go on dates, flooding social media with mushy, uncle-centric love stories, and basically making Valentine’s Day so uncool that even the most committed romantics will cringe their way out of it. A still from the ad This Valentine's Day, Cadbury Silk, Combined with the power of technology, this collaboration will bring love stories to life that are bound to touch hearts," Saini added. Sukesh Kumar Nayak, Chief Creative Officer, Ogilvy India was quoted as saying, ‘Valentine’s Day has become an annual event for Cadbury 5 Star to leverage and land its 'Do Nothing Cadbury Valentine’s Day chocolate Bring on the romance with our Valentine’s Day gift ideas. With Cadbury box chocolate, hampers and personalised gifts, treat them to the perfect gift. Cadbury 5 Star Valentine's Day Alibi Campaign. The Cadbury 5 Star presented "Valentine's Day Alibi, allowing customers to not spend Valentine's Day in romance-encumbering hype. As for the concept, the campaigns supplied creative alibis which can be made as excuses; they allowed some individuals to 'get out of Valentine's' day obligations. Shop Target for cadbury valentine you will love at great low prices. Choose from Same Day Delivery, Drive Up or Order Pickup plus free shipping on orders $35+. the equivalent of a glass and a half of full cream milk in every 200g of cadbury dairy milk milk chocolate. dairy milk, the glass and a half device, caramilk, boost, crunchie, cadbury favourites, black forest, marvellous creations, velvet and associated marks, the colour purple and there’s a glass and a half in everyone are trade marks used under licence. the equivalent of a glass and a half of full cream milk in every 200g of cadbury dairy milk milk chocolate. dairy milk, the glass and a half device, caramilk, boost, crunchie, cadbury favourites, black forest, marvellous creations, velvet and associated marks, the colour purple and there’s a glass and a half in everyone are trade marks used under licence. Cadbury 5 Star, in collaboration with Ogilvy, has again outdone itself with an audacious and hilarious take on Valentine’s Day. Building on its “Eat 5 Star, Do Nothing” philosophy, the brand In a sea of predictable Valentine’s Day messaging, Cadbury 5 Star is poised to disrupt the norm and own the conversation.” To join Cadbury 5 Star’s mission, consumers who are tired of Valentine’s Day can nominate uncles they know by visiting www.destroyvalentinesday.com. Not only will they receive a “date allowance” from Cadbury 5 Cadbury Valentine's Day Selection Box & Red Wine Gift. £30.00 £25.00. QTY: View Bag Checkout. £30.00 £25.00. Save Item. Sign In or register to save products to Analyzing the Viral Cadbury Ad: ‘Destroy Valentine’s Day’ The centerpiece of this campaign is a video that’s quickly gone viral. Released on January 31, 2025, the “Destroy Valentine’s Day | Cadbury 5 Star” video has already amassed an impressive 32 million views and 40,000 likes. With Valentine’s Day just around the corner, now is the perfect time to start choosing delicious chocolate Valentine’s Day gifts for your nearest and dearest. At Cadbury, we like to take the hard work out of shopping, so you can get back to enjoying what matters in life: loving your loved ones and creamy, rich chocolate treats.
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