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Valentine’s Day Fast Facts 🩶 Date of Valentine’s Day: February 14 🩶 🩶 Observed for more than 1,500 years 🩶 🩶 A day to celebrate romance, love, and affection 🩶 🩶 The 5th most celebrated holiday in the USA 🩶 🩶 44% of Valentine’s shoppers will spend money on candy 🩶 🩶 Experience as a gift on the rise 🩶 Your Valentine’s Day Marketing campaign Valentine’s Day spending is high every year—an average US consumer spent $185.81 in 2024. of time to come up FAQs: Valentine’s Day marketing for e-commerce 1. When should I start my Valentine’s Day marketing campaign? Ideally, start promoting your Valentine’s Day offers at least four weeks in advance. Early shoppers begin purchasing in mid-January, while last-minute buyers dominate the final week before February 14. 2. Valentines Day. This is the period when those who love each other try to express their love in as many ways as possible. Valentine’s day is a perfect business opportunity that you can leverage to sell more so we made a list of marketing tips for you. Start early. In marketing, timing is as important as the campaign you create, so start early. Reading Time: 5 minutes Valentine’s Day is no longer just for lovestruck couples. In 2023, consumers expected to spend $7.1 billion on teachers, classmates, co-workers, friends, and even pets — the highest since the onset of COVID-19 and almost double the $3.6 billion spent in 2013. 2 weeks before Valentine’s Day: You should start teasing your Valentine’s upcoming deals to create excitement among your shoppers. 1 week before Valentine’s Day: Provide your VIP customers with early access to special deals. 3-5 days before Valentine’s Day: Send a reminder email to all customers highlighting the urgency of your offers And here’s where things get particularly complicated. While much of the consumer purchases for Valentine’s Day take place in the last few days before the holiday, the best time to market to shoppers—especially women—is much, much earlier, according to data from Helium 10, which provides tools to brands and retailers who sell on ecommerce marketplaces. 2. Is Valentine's Day a marketing scheme? Valentine’s Day started as a tradition to celebrate love, but over time, businesses have turned it into a major shopping event. While it can feel like a marketing push, many people still use the day to show love and appreciation through thoughtful gifts and experiences. 3. Valentine’s Day Spending Statistics. Source. Valentine’s Day spending has increased for US consumers, with a peak in 2020 reaching $27.4B. The drop in 2021 seems to have been influenced by the COVID-19 pandemic that halted Valentine’s Day plans, such as restaurant dates, and gradually started to increase over the next few years. Valentine’s Day is a key sales driver in retail, with consumers spending billions annually on gifts, experiences, and self-care. A 360 marketing campaign is critical for optimizing sales and customer retention, ensuring seamless engagement across digital, in-store, and social channels. In 2023, U.S. consumers spent $25.9 billion on Valentine’s purchases, proving that a Valentine’s Day 20 Marketing ideas for Valentine’s Day to sell successfully. Just like any major shopping event in the year-round holiday marketing calendar, getting a jump start on your Valentine’s Day marketing ideas can put you ahead. Here are 20 impactful Valentine’s Day marketing ideas tailored to help you amplify sales during this bustling season. Here’s 25 valentine’s day promotion ideas to get through this exciting time smoother, gain more profits and give your buyers exactly what they want: thoughtful gifts to make them feel special. When to start promoting valentine’s day. Most marketing experts recommend beginning your Valentine’s Day promotions in early January. This timing Sweeten Valentine’s Day with an incentive. Free shipping isn’t the only incentive that’s likely to convert on Valentine’s Day. Coupons, giveaways, and free gifts can move the needle as well. Consider including a giveaway contest in your Valentine’s Day marketing email, and make sure to announce it in the subject line to boost your 10 Perfect Books For Valentine's Day. BOOK LISTS, BOOKS & HOLIDAYS; February 10, 2025; The Best New Books To Read In February 2025. NEW BOOKS; February 3, 2025; The Best Literary Crushes To Celebrate Valentine's Day. READING ESSENTIALS; January 21, 2025; 10 Valentine’s Day Gifts For Book Lovers In 2025. READING ESSENTIALS; January 16, 2025 Valentine’s Day is the first major spending holiday of the year for DTC brands, so it’s important to be prepared for it. Last year, Valentine’s Day sales reached $25.8 billion spent on gifts, with an average consumer budget of $185. Valentine’s Day is a popular time for business marketing. Below, we’ve curated a list of savvy Valentine’s marketing ideas to help you boost profits. Valentine’s Day is a popular time for business marketing. Below, we’ve curated a list of savvy Valentine’s marketing ideas to help you boost profits. At the beginning of every year, stores are filled with Valentine’s Day merchandise. Themed chocolate, roses, red hearts and stuffed animals overflow the shelves. According to Hallmark, the average person spent $165 on Valentine’s Day celebrations in 2021. Why do we need a day to spend hundreds of dollars, just to share our appreciation and Check out these 15 outstanding Valentine's Day ads to help spread the love and boost sales! Americans spent $25.9 billion on Valentine's Day, with the average 12. Countdown to Valentine’s Day Series. Build anticipation with a multi-day email series leading up to Valentine’s Day. Start with playful subject lines like “10 days ‘til Cupid strikes!” and “Is your Valentine’s Day game strong?” Include themed content like gift guides, special offers, and reminders about shipping cutoffs. The most romantic day of the year is an opportunity to give your marketing strategy a little love. Explore our top 12 Valentine’s Day marketing ideas for 2025.
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