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Mother’s Day vs. Valentine’s Day Flower Sales Revenue. According to reports by the Society of American Florists (SAF), Valentine’s Day ranked number one in flower sales generating approximately $2.3 billion in revenue, i.e., 28% of the floral sales volume in 2022. (Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) Transactions (of all holidays) Dollar Volume (of all holidays) Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent. 30%: 28%: Christmas/Chanukah: 26%: 29% 2. Mother's Day. One of the busiest floral holidays of the year for flower purchases and deliveries is Mother's Day, which Fortune has dubbed the 'Super Bowl of florists.' Studies reveal that Mother's Day is the second most important floral holiday of the year, one that skyrockets flower delivery sales as well. Many in the flower industry agree that thorough preparation is the key to managing the drastic influx of flower arrangement orders on Mother’s Day and Valentine’s Day. Many florists prefer to connect directly with flower farms, where they have the opportunity to order a wider selection of flowers and even specialty blooms, such as painted (Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) Transactions (of all holidays) Dollar Volume (of all holidays) Valentine’s Day. Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent. 30% : 28% : Christmas/Chanukah: 26%: 29% Last year, from May 1 to May 14, four of the nation’s large national flower sellers—FTD, 1-800-Flowers, Farmgirl Flowers, and Bouqs—saw their top-selling days of the year. Three other major vendors got the most love before Valentine’s Day, but overall, customers spent more on flowers for their mothers than for their lovers. Mother’s Day Accounts for 26% of All Holiday Purchases at Flower Shops Flower sales for Mother’s Day are the third highest of the year, behind Valentine’s Day and Christmas/Hanukkah. Valentine’s Day makes up 30% of total sales, and Christmas/Hanukkah makes up 26% of sales, but the dollar value is slightly higher than for Mother’s Day. Flowers are most popular around certain holidays, like Mother's Day - but what does it take to get them in stores, how many are we buying, and why? Most Popular Holidays For Sending Flowers. Valentine’s Day tops every year in this matter, with Christmas and Mother’s Day competing for the close second position. Apart from these 3 highly coveted holidays, other popular holidays in the floral calendar are: Thanksgiving, Hanukkah, Women’s Day, and New Year’s Day. 1. Valentine’s Day: The men buy flowers primarily for their wives or significant others (82 percent). The balance goes to daughters, mothers and friends. Women purchasers buy a little more broadly at Valentine's Day. Twenty-five percent of the purchases are for their mothers, while only 19 percent are for their husbands or significant others. 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It is the most profitable holiday week for florists in the US. When people think of the floral industry, Valentine's Day is the first holiday that most consumers think is the most profitable as well as the busiest time Men also spent more for both holidays - however, again the difference was more pronounced at Valentine’s Day. At Mother’s Day, men spent just 4% more than women did on their mums. At Valentine’s Day, this difference increased to 9.5% - again suggesting men see Valentine’s Day as more of an occasion to be generous to their partners. Amazon.com: GLAMOUR BOUTIQUE 16-Piece Flowers Forever Heart Shape Box - Preserved Roses, Immortal Roses That Last A Year - Rose Eternal Preserved Flowers for Delivery Prime Mothers Day & Valentines Day - White : Home & Kitchen
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